Master of Business Administration in Marketing


The Master of Business Administration in Marketing is designed for students who want to gain a deeper understanding of global business issues, develop intercultural management skills, and to build cultural and linguistic fluency.

By pursuing an MBA with a marketing specialization, you’ll study contemporary issues in today’s marketing culture and gain an in-depth understanding of advertising, market research, promotions, and consumer behavior. Additionally, our MBA in Marketing can equip you with the skills needed to flourish in local and international environments while strengthening your communication and leadership skills.

This Master of Business Administration in Marketing degree is ideal for students interested in preparing themselves for a management career.

Semester 1(OFQUAL Level 7)
Organisational Behaviour
Global Business Strategy
Strategic Resource Management
Finance for Strategic Managers

Semester 2(OFQUAL Level 7)
Research for Senior Managers
Project Management
Strategic Marketing
Personal Leadership and Management Development

Semester 3
Thesis Project

Awards for Training and Higher Education

Why Study a Master of Business Administration in Marketing at SCPU Business School ?

The Master of Business Administration in Marketing degree builds on SCPU - Business School's traditional strengths and prepares students to compete and succeed at the global level. In addition to mastering core business disciplines and developing first-rate analytical and problem-solving skills, students will enhance their knowledge in strategic marketing management, project management, marketing research, promotions, and consumer behavior. With these skills, you can be prepared to create effective advertising for your company.

What does it cost ?

USD $6,000

Awards

Students successfully completing this programme will be awarded a SCPU Business School - Master of Business Administration in Marketing degree.

Students successfully completing this programme will also be awarded an ATHE Level 7 Diploma in Strategic Management.

Progression Pathways

Students wishing to continue their studies can then enrol directly into the SCPU - Business School - Doctor of Business in Finance, or the SCPU - Business School - Doctor of Business Administration

How to apply

To apply, simply complete the Application Form here and email to our admissions team at admin@scusuisse.ch